Apave IO's advertising campaign involves different lines of action (press advertising, relooking the company cars as commercial vehicles, intensive radio campaign) and will last 3 years, with 3 very distinct phases and well-defined targets: for 2011, the initial target was to publicise the Apave name, for 2012, the target will be to inform the public of Apave's products, and the 2013 target will be to get the customer to think of us as an indispensable partner for industrial risk management.
The results for 2011 have shown that the targets have been largely exceeded because just a few weeks after our first advertisements (13 spots daily over 30 consecutive days in February and June) on Radio One, one of the island's major radio channels, Apave Indian Ocean saw a considerable increase in the number of customer enquiries and consequently large peaks in production, not to mention a marked improvement in the awareness of the Apave brand and of our teams in the Mauritian market. In our modern world, well-prepared advertising, press campaigns and public relations exercises demonstrate their strategic utility and are a medium-term investment to improve a brand image or simply to increase turnover.
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